THE MOVIE IS SOMEONE ELSE'S ART.
BUT IT'S GREAT MARKETING FOR BOOKS.
Define Your Movie’s Target Audience
There is a saying in movie marketing that everybody is nobody and niches make you riches. Is there an audience that already exists for your movie? Where does your audience congregate online?
Set Up Your Movie Assets
A large part of movie marketing involves internet marketing, Merchandise, Collaterals. The reason for this is simple: We are quickly approaching a time where there will be no delineation between your computer and your television. Everything will be on demand and accessible and convert these visitors into customers.
Know Your Prospective Audience
An objective is a measurable step taken to achieve a strategy, and like a strategy, it also accounts for existing barriers and resources. Your audience is your movie business. Without an audience, you simply have no business! – a metric that helps you interpret how you are doing against your objectives.
Refine Your Movie Marketing
Have you ever noticed when a big studio releases a movie, they sometimes first push it as an action flick. Then later, the advertisements shift to a love story? Why does this happen? These changes take place because movie marketers are consistently testing the movie messaging in front of sample audiences.
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